Newsletter

It is important to inform your customers about new promotions and discounts. The  Newsletter functionality allows the store administrators to send newsletters to clients who are registered for them. With both Professional and Enterprise Ecommerce editions new subscriptions receive the option to subscribe to a newsletter service.  Newsletters are created through templating which saves time and creates consistency of look and feel. They  can be queued to start at a certain date and then sent in batches which can be monitored to check delivery progress. Any problems with sending can be viewed in the Newsletter Problem Reports section

Running a company newsletter has some great advantages.  Here are five reasons why a company newsletter can be beneficial for your business:

1) Low cost marketing:

Distributing a regular newsletter is a cost-effective and simple method of marketing.  The content of your newsletter is in your control so whether you want to attract attention to a new offer, competition or important company information you are able to do so in a simple and economical manner. 

2) Promote new products or services:

Your newsletter is a great way to notify people of new products and services, generating more interest and enhancing the chances of increasing leads.  There is also the possibility that receivers of your newsletters might pass it on to friends or colleagues generating more publicity for your products and services.  A newsletter is also a beneficial way of updating contacts on important company information or news. 

3) Keep in touch and create loyal relationships:

Regular contact with your clients and customers can be difficult sometimes especially during busy periods.  A newsletter is a quick and effective way of staying in touch with them, keeping the communication lines open and developing loyal relationships.  This doesn’t mean to say a newsletter alone is always an adequate way of keeping in touch but it is simply another way to maintain relationships. 

4) Track the results easily and perfect your approach:

It is possible to check how many people are clicking the links and exactly which links they are selecting.  This is a great way to monitor what is of interest to your contacts and what isn’t so popular.  This is really important as you will be able to modify your approach to provide useful information and make sure the time spent on preparing your newsletter is worthwhile. 

5) They are easy to put together: